Sep 21, 2022
If you're asking users for something valuable (like money or personal information), you'll need to give them some flexibility when it comes to options. For example, many of your forms should be listed as optional to fill out. There are many angles to take with integrating social media into your landing page. If you don't have any concrete evidence or numbers to back up what you're selling, people may be less convinced that it's worth their time or money.
Your landing page is designed to serve as a destination for visitors, rather than direct them to your website. If your landing page isn't working, it's because you're not targeting the right audience or your lead-in doesn't match your page. Content marketing, SEO, PPC ads, social media marketing, and other forms of advertising are all viable ways to generate traffic.
You are 50. You haven't experimented with anything. Your entire landing page strategy should be a constantly shifting experiment. Unbounce and Leadpages are two highly respected and recommended A/B testing platforms for landing pages. There's no way to predict exactly how your audience will react to something until you actually make the change.
More info about why aren’t my landing pages working? [50 reasons]:
https://seo.co/landing-page-not-working/
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