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SEO Podcast | SEO.co Search Engine Optimization Podcast

Aug 12, 2022

A/B test to make sure there is a balance between volume and quantity. Incorporate multiple designs and different lines of copy to run A/B tests once you roll out your ads. Use multi-step User Paths to Pre-Qualify Leads. Facebook ads allow you to get incredibly specific with the types of users you advertise to.

As part...


Aug 11, 2022

Many online marketers measure their success in terms of how many leads they generate. Low-quality leads are people who aren't interested in your product or brand. Every "weak" lead you spend time on is wasted time you could have spent on a high-quality lead. The type of content you choose can have a drastic impact on...


Aug 10, 2022

QDF stands for "Query Deserves Freshness.” This is an algorithm that was designed by Google to reward websites with fresh content.

 It provides a ranking boost for sites that have updated their sites in the past 30 days and penalizes those that haven't been updated on a regular basis. Google's QDF algorithm is...


Aug 9, 2022

404 errors indicate a previously existing, indexed page that is currently not available. The easiest and most reliable way to find 404 errors on your site is through Google Search Console. Sometimes, a 404 error is the result of changing a URL or deleting an old page. Redirects tell users and web crawlers that the URL...


Aug 8, 2022

Any company can benefit from optimizing its site and online assets for visibility in search engines. Some industries have more to gain from SEO than others due to their competitive positions, key demographics, or propensity to influence consumer searches. Here are some of the types of businesses that have the most to...