Sep 19, 2020
In the online marketing world, Google holds all the power. In the past different algorithm changes have been devastating for businesses that were caught off guard. SEO professionals have to be on their guard 24/7 to prepare for potential changes. The two main Google updates in the past decade were the Google Panda...
Sep 18, 2020
These are seven of the most common roadblocks I see in the content marketing world:
1. Topic troubles.
2. Voice inconsistency.
3. Publication rhythm.
4. Distribution constraints.
5. Resource allocation woes.
6. Anomalies in data.
7. Failure to scale.
Mentioned in Today’s Episode:
Sep 17, 2020
If you thought acquiring reviews online was a passive task, think again. One negative review can have devastating results if you haven't prepared for it by actively working to improve your online reputation.
The two most popular online review sites are Yelp and Angie's List. This episode details the pros and cons of...
Sep 16, 2020
What you don’t know really can hurt you. I can’t think of any content marketers out there who are knowingly sabotaging their own work by intentionally disobeying best practices, yet bad content and seemingly obvious mistakes abound in both onsite and offsite material.
The only conclusion I can form is that these...
Sep 15, 2020
In order to rank well in local search results there has to be consistency in your name, address and phone number (NAP) across the web. This presents challenges when your business has multiple locations. There are 4 main steps to locally optimize your site and yield the best results. These include: consolidating...