Aug 31, 2021
Understanding how much each click costs in PPC marketing is a critical aspect of any company marketing scheme. Companies optimize their spending by setting their target CPA (cost per acquisition) or CPL (cost per lead) rates and then analyzing results to see if they need to increase or decrease their budgets for the...
Aug 30, 2021
Scaling PPC marketing is a challenge for most companies. Building the click-through rates (CTR) and conversions of an account takes trial and error, time, and money. If you don't have the budget, or if you're not sure where to start, this podcast guide should help.
Today's marketer has the benefit of powerful AdWords...
Aug 27, 2021
This podcast episode has one aim, to show you how to scale your PPC campaigns. It shows you what not to do, which is just as important as knowing what to do! It takes a clear and concise approach to learning, the structure is designed so that you can follow along, pause, and rewind where necessary.
Google Ads is a...
Aug 26, 2021
Google Ad Rank is an important component of your Google Ads Quality Score. If you manage a large Google Ads campaign chances are you'll want to understand how it works so you can monitor it constantly. The Google Ad Rank Formula is the essential determining factor in determining your Quality Score, therefore it's...
Aug 25, 2021
Google Ads vs. Facebook Ads There are two major online advertising platforms: Google Ads and Facebook Ads . When determining which platform is right for you, you should take into consideration four main factors: Cost, Targeting, Tracking, and Reporting.
Google Ads vs. Facebook Ads: