Oct 31, 2020
Once you've thoroughly researched in preparation for creating your content marketing strategy you can begin setting goals and establishing a timeline to meet those goals. Generally speaking, content marketing requires a long-term approach.
In this episode we discuss the specific goals that you should prioritize...
Oct 30, 2020
Now let’s turn our attention to the value your links are bringing your campaign. Remember, this is about more than just search engine rankings (though it’s about search engine rankings as well).
One of the best tools for the job is Google Analytics; not only is it incredibly robust and easy to learn, but it’s also...
Oct 29, 2020
Research is key when it comes to creating a content marketing strategy. You need objective information and data in order to make strategic decisions.
In this episode we discuss several research areas that you'll want to consider and why each is important in the context of developing your strategy.
Market research...
Oct 28, 2020
Let’s turn our attention to the main premise of this piece: link building ROI. The high-level view is that ROI is a function of two variables: costs and profits. If you spend $500 on a campaign and you generate $600 in revenue from it, that’s an ROI of $100, or 20 percent, depending on how you want to measure it.
In...
Oct 27, 2020
Content Marketing is critical for building brand awareness, equity and authority. In order to be most effective and successful every business should consider developing a content marketing strategy; one that is formally written outlining your plan for success.
In this episode we expound on the four main reasons why...