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SEO Podcast | SEO.co Search Engine Optimization Podcast

Sep 30, 2021

Landing Page Optimization is critical in Google Ads. The core purpose of this presentation is to provide a complete overview of the type of landing pages that perform best in Google Ads pay per click, as well as some that perform poorly. This is accomplished by providing examples of landing pages used as part of...


Sep 29, 2021

What are remarketing and retargeting? It's a great way to promote your products and services to customers who may have previously visited your website but didn't make a purchase.

Google Ads enables you to create remarketing lists based on the people who visit your site to target them with ads for up to days after they...


Sep 28, 2021

Remarketing or retargeting are some of the most powerful features that Google AdWords users utilize to extend their reach in online advertising.

It has been around for a long time, but many small businesses have never even heard of it. Retargeting is a newer phenomenon, but it allows publishers to re-engage with people...


Sep 27, 2021

Google AdWords' automated bidding feature is useful for advertisers who want to purchase traffic in bulk without having to constantly monitor and adjust their bids during the day.

It is a great way to automatically increase your advertising efficiency by automating your ad bidding. Once you've set up an automated...


Sep 24, 2021

Google Ads used to be simple. You set a daily budget, and Google would top that amount off and spend whatever was "left" on ad impressions from Google's network of websites. Those days are long gone. Google now uses what they call automated bidding in both pay per click (PPC) and Google ads marketing campaigns.

PPC...