May 4, 2022
It's also a good idea to cruise around blogs dedicated to helping you increase conversions. It's not enough to opt for an "optimized" conversion strategy. You have to put your changes to the test in a live environment. Experimentation can help you discover new tactics or illuminate some false assumptions. It can also help you stay one step ahead of the competition. In your conversion rate optimization AB tests, you'll need to come up with a hypothesis.
You'll design a test that puts that hypothesis to the test, keeping your "A" version the same and applying the desired change to your "B" version. Try to keep as many variables as you can consistent between the two. You'll want to keep a close eye on your conversion rates, which you can do by setting up goals within Google Analytics.
Changes in competition, seasons, trends, demographics, and traffic sources can all have an effect on conversion rates. Watch for these fluctuations and monitor your performance over time. As you bring in more traffic with tactics like SEO, social media marketing, or even paid to advertise, conversion rate optimization will help you maximize the potential value of those visitors. Everything in marketing comes down to revenue, and conversions are the final gateway to getting that revenue.
More info about conversion rate optimization (CRO): how to optimize website conversions with SEO:
https://seo.co/conversion-rate-optimization/
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