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SEO Podcast | Search Engine Optimization Podcast

Nov 30, 2020

As you’re likely familiar, Google uses an algorithm to populate results in its search engine results pages (SERPs). This algorithm has undergone dramatic transformations in the 20ish years its been active, and it’s still being consistently updated today. 

But just how often is Google’s algorithm updated, and what...

Nov 28, 2020

If you run a digital marketing agency, understanding the business valuation will be critical if and when you ever look to sell the business

In this episode, we further explore: 

--What makes your digital marketing agency valuable? 

--What might reduce the value of your digital marketing agency? 

--How to have a...

Nov 27, 2020

In this episode, we further discuss SEO digital marketing agency valuations, including risk and capital costs

The value of your digital marketing agency is not based on assumptions or guesswork, it comes from numbers based on risk, the cost of capital and cash flow. Before you think about buying or selling your SEO...

Nov 26, 2020

In this episode, we discuss the business valuation of your digital marketing agency. We attempt to answer the following questions:

  • What is your digital marketing agency worth? 
  • How do buyers and investors value digital marketing and SEO agencies? 
  • What are the risks that could hamper the value of my...

Nov 25, 2020

Online Reputation Management Using SEO

The Internet has the potential to make or break your online brand. With the advent of social media, it has become even more easy to build (or destroy) your reputation. That’s the reason online reputation management has evolved to become a specialized service.

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