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SEO Podcast | Search Engine Optimization Podcast

Jul 27, 2020

If you have an older website, the good news is that the pages that have earned a substantial amount of Page Rank don’t need to be put out to pasture just yet.

You need to think of your website as a living organism that responds and adapts as necessary. Some pages are going to need to be rewritten and updated. That doesn’t mean an older post that provides good, relevant content requires that you give up on it. The long tail in search engine optimization practices is still an important aspect of any websites presence. Think of your older pages as investors think about their portfolios. A wise investor knows that they have to diversify.

You need to continue to create new content, but you can also keep your older Web pages active, sometimes all they need is a little sprucing up. Keep a variety of content on your website and like the smart investor, you’ll find that you can grow your website and continue to improve in the rankings.

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