Oct 29, 2020
Research is key when it comes to creating a content marketing strategy. You need objective information and data in order to make strategic decisions.
In this episode we discuss several research areas that you'll want to consider and why each is important in the context of developing your strategy.
Market research will help you identify and understand your target audience. Understanding what devices your target audience uses will impact your plan as well as what types of media they prefer to consume. You'll also want to do some competitive research as well as keyword research. Each avenue you pursue in understanding how best to market your company will be beneficial in the success of your content marketing strategy.
What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?
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