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SEO Podcast | Search Engine Optimization Podcast

Aug 8, 2022

Any company can benefit from optimizing its site and online assets for visibility in search engines. Some industries have more to gain from SEO than others due to their competitive positions, key demographics, or propensity to influence consumer searches. Here are some of the types of businesses that have the most to gain and lose by ignoring them. 


SEO is important because, early on, traditional advertising will do almost nothing for you. Niche companies have a huge advantage in the SEO field because they've eliminated the competition. Local search engine optimization actually operates on an algorithm separate from national SEO. This means you don't have to worry about competing with national players. Medical professionals have a number of advantages that other industries don't. 


They have a specific field of specialization (for the most part). They operate locally, giving them an even better competitive edge. Legal professionals enjoy many of the same benefits but are often competing in a "red ocean of competition." These types of businesses stand to benefit more than other types of companies from a strong online presence. If you belong to one of these businesses and don't use SEO, you need to seriously reconsider your strategic position. The longer you invest in SEO, the more of a payout you'll see from it.

More info about 9 types of businesses that need SEO the most


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