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SEO Podcast | Search Engine Optimization Podcast

Sep 28, 2020

Diversity in a content strategy means including a wide range of topics, different types of posts, and using different publication and syndication channels. The more diverse your campaign is, the more likely it is you’ll keep your audience interested, and the wider range of people you’ll be able to reach.

The problem is diversity requires “out of the box thinking,” breaking your routines and stepping out of your comfort zone. It also require delicate balancing with the consistency of your brand’s material, which is just as important. Fortunately, there are a handful of easy ways you can diversify your strategy without disrupting the magic you’ve already established:

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