Jan 27, 2020
SEO's are typically forced to juggle multiple responsibilities at once. Depending on the size and scope of our teams, we’re in charge of strategic planning, creating content, making technical changes, doing publisher outreach, nurturing our campaigns, and even following up with measurement and analysis. All of these areas have separate best practices and mistakes to avoid, and we do our best to adhere to all of them.
For the most part, missing one of these best practices isn’t the end of the world; after all, it’s only a small piece in the bigger SEO puzzle. But there’s one general principle—one major factor for success—that permeates all these areas simultaneously, and if you don’t adhere to it, your entire campaign could end up failing.
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