Oct 20, 2020
Content Marketing is critical for building brand awareness, equity and authority. Every business can benefit in some way from developing a content marketing strategy.
This episode discusses one of the many benefits of content marketing- brand visibility. It's an almost intangible quality, but it's vital if you want to increase your customer base. We cover the four phases of familiarity that customers go through including: unawareness, awareness, recognition, familiarity and greater customer retention.
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