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SEO Podcast | Search Engine Optimization Podcast

Nov 30, 2020

As you’re likely familiar, Google uses an algorithm to populate results in its search engine results pages (SERPs). This algorithm has undergone dramatic transformations in the 20ish years its been active, and it’s still being consistently updated today. 

But just how often is Google’s algorithm updated, and what does it mean for your business?

The Basics of Google Search and SEO

First, let’s focus on the basic elements of Google Search. Google is interested in giving users the best possible experience, which means providing them with the best possible results for each of their searches. This typically boils down to two broad categories of factors for “good” search results:

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?