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SEO Podcast | Search Engine Optimization Podcast

Oct 26, 2022

If an agency uses bots to publish links across the web, you should stay away from them. Link directories and bookmarking sites are low-quality, so Google doesn't take them seriously. Link-building agencies work better when they know what your clients' goals are. Knowing what else has been going on—both past and present—is useful for tailoring the campaign. Too often, marketing agencies make the assumption that they know everything there is to know about their clients. Each of your clients will have different needs, goals, and expectations for how their link-building campaign is handled.

Setting these expectations early can ensure your client gets what they need. Excessive demands may also make your working relationship more complicated. Demanding that a link be published within 24 hours is not realistic. If you're publishing with a site not aligned with your client's industry, you might have to compromise on the way the link is mentioned. Excessive link-building activity can be counterproductive. If Google notices too many links being built too quickly, it may consider them unnatural.

Instead of opting for the biggest or boldest campaign, a link builder has to offer, consider starting with a smaller campaign. Client expectations should play a role in how you shop for link-building packages. Some clients may tolerate a more aggressive link-building campaign than others. Treat link building as a transaction, not a relationship, rather than a one-time exchange with the provider. The longer you work together, the better your understanding of your clients' needs and expectations will be. The more time you spend with your link-building agency, the better off you'll be.

More info about outsourced link building: pros & cons of backlink outsourcing


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