Oct 25, 2022
Link building is important if you want to rank higher in search engines. Google ranks websites and pages based on their level of trustworthiness, or "authority". The number and quality of links pointed at your website (and individual pages) is a huge factor. Outsourcing your link building will add more resources regardless of the existing size of your team. You will be able to scale more quickly by outsourcing your backlink acquisition. By outsourcing, you'll probably get one or more of the following: cheaper labor by outsourcing. lower-quality publishers when you outsource.
It's possible for non-native English speakers to be competent or even gifted writers. However, they tend to write inferior content when compared to native speakers. Low-cost agencies can't possibly afford to maintain these systems, and may instead favor low-authority publishers. Link building agencies often use non-native English speakers in their outsourced work. Make sure you're working with an agency that employs native speakers exclusively for the services you're targeting.
Some agencies may try to hide this fact, but if asked point-blank, they'll probably give you a straightforward answer. If a company is promising you a seemingly too-good-to-be-true number of links, then those links are probably of very low, spammy quality. You need to be thinking critically about the sites where your link-building agency is going to acquire those inbound links. Link building agencies use a variety of different sources to build links for their clients' sites. Google forbids the use of link schemes for the purposes of improving a site's rankings.
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