Feb 24, 2022
If your online business depends on bringing in a high volume of leads, you already know how difficult it is to make a profit from standard PPC campaigns. Normally, you spend money to place your website at the top of Google's search results for specific keywords, driving massive amounts of traffic to your website. While this is generally considered a good thing, it's important to ensure that you're getting the most out of your ad spend. Unfortunately, this isn't always easy to do – especially if you're new to the world of ROI-based marketing.
What is Return on Ad Spend, or ROAS, you ask? It's a performance-based advertising metric that aims to prove the effectiveness of a digital marketing campaign. As you consider your budget for a campaign, knowing your projected ROAS will guide you in choosing the right keywords, bids, and ads.
Regardless of what you call, conversion rate optimization, website optimization, or return on ad spend, there's no question that optimizing the performance of your website is one of the fastest ways to improve your return on investment from search marketing.
More info about a complete guide of ROAS to return-on-ad-spend for PPC
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