Sep 13, 2021
There are many important and useful PPC metrics to track. As you become more experienced in managing your paid search campaigns, you will find the most valuable PPC metrics vary widely from campaign to campaign.
Understanding the core metrics is one of the easiest ways to succeed in PPC. The data you track can be used to make informed decisions that will ultimately lead to conversions.
This is because not all campaigns are created equal and a key metric for one campaign may not be important for another.
Keeping this in mind, below we have listed out what we believe are the most important PPC metrics to measure and evaluate on a regular basis.
More info on the right PPC metrics to track: https://ppc.co/ppc-metrics/
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