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SEO Podcast | Search Engine Optimization Podcast

Mar 26, 2021

In this the 3rd episode covering SEO link building for law firms, we outline a few of the advantages of using a link building outreach campaign for law firm websites

If you’re a law firm, not maintaining quality search rankings on the top keywords can prove to be very costly in terms of lost business. These days it is crucial for most attorneys and law firms to invest in SEO link building strategies that will increase their odds of ranking well within popular searches so they will have an easier time finding new clients on Google. We offer highly competitive pricing options, comprehensive packages and expert customer service you won’t find anywhere else because our goal is making sure your website ranks #1!

The legal industry has always had a sensitive relationship with marketing and advertising. In fact, it wasn’t until Bates v. Arizona State Bar in 1977 that attorney advertising was an acceptable practice today, though the legal industry has long since accepted it as a stable practice. Now considered to be more highly valued than ever before, the $1 billion dollar legal ad economy is projected to experience continual growth over the next five years

Building links, or SEO link building for lawyer services, is not just about getting as many low-quality links as possible. What it should be about are the groups of people that link to you with high authority and who share a similar audience niche with your customers. If someone writes an article on how they were sued when they worked at Dunder Mifflin (The Office) and linked to me, I’d see this as a good opportunity for some legal online marketing – since links coming from popular TV shows have low quality value due to being poorly targeted in contrast to a lawyers website. 

Link building is the process of acquiring web links for a website. It usually comes from developing content and distributing it on other sites that relate to your business’s niche. Link building can be a lot of work, but in the end it will all be worth it if you maintain an ongoing campaign to turn even more high quality links!

A link can provide you with many benefits such as boosting your Google ranks, improving user experience and providing credibility to prospective clients or customers who see these incoming links in search engine results pages. Businesses should never overlook this vital aspect of their marketing strategy which can drive leads, exposure and ultimate business growth. 

Link building is not automated software that blasts your web page off into the cybersphere in a useless effort to get Google’s attention. Link building is connecting and reconnecting with as many prospectively interested people on an individual level as you can, because there`s no better way of gaining traction than by doing it face-to-face or online!

This may sound daunting and time consuming, but just think about how much more confident you are these days when meeting new people at networking events? You have all of this experience now - that`s what link building is really all about. 

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